{"id":1068,"date":"2014-09-22T12:17:40","date_gmt":"2014-09-22T10:17:40","guid":{"rendered":"http:\/\/www.pliff.se\/?p=1068"},"modified":"2014-11-04T14:57:47","modified_gmt":"2014-11-04T12:57:47","slug":"volkswagen-group-%e2%80%93-vinterdack-2104","status":"publish","type":"post","link":"https:\/\/pliff.se\/?p=1068","title":{"rendered":"Volkswagen Group \u2013 &#8220;Vinterd\u00e4ck 2104&#8221;"},"content":{"rendered":"<p>Skapade vinterd\u00e4ckskampanj f\u00f6r Volkswagen Group med en enkel kampanjsite d\u00e4r du som bes\u00f6kare svarar p\u00e5 ett antal fr\u00e5gor och sedan f\u00e5r r\u00e5d om vilka vinterd\u00e4ck du ska k\u00f6ra p\u00e5, med mera: <a href=\"http:\/\/dackkampanj.se\/\" target=\"_blank\">d\u00e4ckkampanj.se<\/a><\/p>\n<p>I kampanjen ingick ocks\u00e5 en m\u00e4ngd enheter d\u00e4r vi kommunicerade t\u00e4vlingen, som till exempel mail-utskick, publicering p\u00e5 respektive m\u00e4rkes Facebook-sida, artikel i Ikano Finans nyhetsbrev, banners i respektive m\u00e4rkes smartphone-app, osv. <a href=\"http:\/\/moremedia.se\/\" target=\"_blank\">More Media<\/a> producerade kampanjsite i Drupal, som \u00e4ven togs fram i en mobil version.<\/p>\n<p>Siten engagerade. N\u00e4stan 50 % av bes\u00f6karna tog sig igenom guiden och deltog i t\u00e4vlingsmomentet!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skapade vinterd\u00e4ckskampanj f\u00f6r Volkswagen Group med en enkel kampanjsite d\u00e4r du som bes\u00f6kare svarar p\u00e5 ett antal fr\u00e5gor och sedan f\u00e5r r\u00e5d om vilka vinterd\u00e4ck du ska k\u00f6ra p\u00e5, med mera: d\u00e4ckkampanj.se I kampanjen ingick ocks\u00e5 en m\u00e4ngd enheter d\u00e4r&#8230; <a class=\"more-link\" href=\"https:\/\/pliff.se\/?p=1068\">Continue Reading &rarr;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[4,5,15,33],"tags":[],"class_list":["post-1068","post","type-post","status-publish","format-gallery","hentry","category-banner","category-kampanjsite","category-pliff","category-svenskavolkswagen","post_format-post-format-gallery"],"_links":{"self":[{"href":"https:\/\/pliff.se\/index.php?rest_route=\/wp\/v2\/posts\/1068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pliff.se\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pliff.se\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pliff.se\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pliff.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1068"}],"version-history":[{"count":15,"href":"https:\/\/pliff.se\/index.php?rest_route=\/wp\/v2\/posts\/1068\/revisions"}],"predecessor-version":[{"id":1320,"href":"https:\/\/pliff.se\/index.php?rest_route=\/wp\/v2\/posts\/1068\/revisions\/1320"}],"wp:attachment":[{"href":"https:\/\/pliff.se\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pliff.se\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pliff.se\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}